What is The Brazil in Squamish Festival?
Experience the first edition of Brazil in Squamish Festival—an entirely free and non-profit event offering interactive Brazilian cultural and artistic experiences. My mission? To develop a brand and visual identity that authentically captures the diverse tapestry of Brazilian culture.
Visual reference: Festa Junina.
Challenges?
I thrive on them. First challenge: effectively communicating with the local community while highlighting the significance of our event's location—the vibrant city of Squamish and its iconic landmark, The Chief.
But I didn't stop there. I sought to forge a connection beyond borders by drawing inspiration from another Brazilian landmark: the majestic Pão de Açúcar in Rio de Janeiro.
- Brazil in Squamish Festival
- Designed: 2023. The event was postpone, without a date to launch.
- Founder: Ananda Bortoletto.
- Squamish, BC. Canada.
- I created the visual identity, identified target audience, create digital and printed trade materials, website assets, signage, and motion graphics.
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