My focus is to work as a Visual Designer on creative startups and companies that contribute to a better world for both employees and consumers.
Branding and Visual Identity
I create graphic design projects using branding tools to reach brands that are part of the company culture. I develop visual identities for projects and initiatives, which may include the development of a comprehensive suite of materials for different communications channels, of print, social media, web, other digital materials for multiple departments, including sourcing of images, creation of custom illustrations and infographics, and managing production via the internal print shop and outside suppliers.
When designing products, I work to strike a balance between business objectives, user needs, and technical feasibility. In previous jobs, I have worked at startups helping them tell the brand's story by creating a beautiful product that meets user demand. I am a hands-on designer who can produce compelling design concepts, interactive prototypes and refine visual designs throughout the development process. And what I do not know how to do, I am willing to learn.
I edit HTML and CSS, where I develop websites that communicate and inspire. Within an institutional project, a store or a hotsite, I always consider content as the main tool, so we can combine technology with information architecture, usability and design.
The packaging is fundamental in how your product is perceived and directly influences its consumption, positioning the brand and its value proposition. When producing this material, it is important to pay attention to the regulations for each sector of the industry and which rules must be met. Using various techniques, all the necessary specifications have been made, with an eye for detail and producing labels that make a difference when selling.
I make Illustrations to give life, accompany or synthesize content and where I can apply it in packaging design projects, posters, children's books, teaching materials and editorial projects: technicians, manuals and characters.
I have the ability to meet tight deadlines and learn new programs and skills. I like challenges and I do my best to prepare myself for them. Recently I've been studying User Experience, Design Thinking and Video Editing.