Bath Soaks Redesign – Midnight Paloma
Packaging Redesign, Scent System, Photography & Print Files
In May 2025, Midnight Paloma relaunched their beloved bath soaks in a new format: soft resealable pouches. I led the full redesign, replacing the original glass jars with lightweight pouches that hold 14 oz of product (2 oz more than before!)—with a better price point and easier storage.
- Company: Midnight Paloma
- Launch: 2025
- Audience: Canada and the USA
The challenge was to translate the existing customer data and Tayler’s original moodboard into a refreshed, cohesive design system. The new design keeps the visual brand identity, plus using a pastel palette inspired by the previous packaging. To personalize each scent while keeping production simple, I created a system of circular stickers—one per scent. The collection is now available in Canada and the US, both online and in retail.
My work included:
- Working on the Tayler's moodboard and creating the colour palette
- Designing the updated pouch layout
- Developing the scent sticker system
- Building product mockups
- Photographing the final products for website and marketing use
- Preparing print-ready production files
The full collection includes 10 dreamy scents:
- Bing Cherries + Clove
- Eucalyptus + Peppermint Blossom
- French Rose + Vanilla Replenishing
- Gala Apple + Cinnamon
- Grapefruit + Mandarin Detoxifying
- Jade Fir + Cypress
- Lavender + Chamomile Calming
- Sugared Tonka + Plum
- Tea Tree + Juniper Berry
- Warm Spice + Blackberry
