Gold Seal Shelf Talker

Designed a shelf talker for Gold Seal, a leading Canadian canned fish brand, aimed at showcasing the versatility of their salmon products. The design highlighted various delicious recipes that can be made with canned salmon, engaging shoppers with appealing visuals and practical ideas. Additionally, the shelf talker featured a coupon holder to incentivize purchases. This promotional tool was displayed across Canadian grocery stores, including Real Canadian Superstore, effectively capturing consumer attention and driving sales.

Process for Gold Seal Shelf Talker

Step 1 - Research and Planning: Collaborated with the art director and copywriter to define the project goals and key messaging for the shelf talker, focusing on recipe ideas and coupon integration.
Step 2 - Design Development: Designed the shelf talker, incorporating engaging visuals and clear messaging to showcase the versatility of Gold Seal’s canned salmon. Integrated a space for the coupon holder.
Step 3 - Design Refinement: Refined the design based on feedback from Gold Seal, ensuring all elements were effectively communicated and visually engaging.
Step 4 - Final Design Delivery: Delivered the final design files to the Account Manager, prepared for production by the print vendor. Ensured all design specifications were met for a successful print run.

Printed Coupon

Included an adaptable coupon holder in the shelf talker design, available in two sizes to fit various retail displays.