Visuals & Packaging for Midnight Paloma Mini Quartet Set

Bringing luxury and functionality together in a holiday-exclusive bath soak collection.

Midnight Paloma is a female-owned Canadian brand known for its luxurious, all-natural skincare and bath essentials. To expand its bath soak collection, the brand introduced the Mini Quartet Set—a limited-edition holiday bundle featuring four indulgent scents.

This project came with a unique challenge: the bath soaks are packaged in glass jars, requiring a thoughtful eCommerce packaging solution to ensure safe shipping without compromising aesthetics. Through multiple prototypes and structural refinements, I developed a visually compelling and protective packaging design that enhances the unboxing experience while reinforcing the brand’s premium identity.

Strategic Colour & Sensory Appeal

Each scent—Bing Cherries + Clove, Gala Apple + Cinnamon, Jade Fir + Cypress, and Sugared Tonka + Plum—was paired with a colour palette designed to evoke its fragrance and seasonal warmth. The final design creates an eye-catching presence on retail shelves and digital platforms, drawing customers into the luxurious self-care experience.

Creative Direction & Visual Content

As Art Director, Photographer, and Designer, I led the creation of a comprehensive visual library for the campaign, producing:
✔ eCommerce assets optimized for conversions.
✔ Social media visuals designed to captivate and engage.
✔ Email marketing creatives crafted for high click-through rates.

This holiday launch campaign successfully combined packaging innovation, brand storytelling, and digital marketing, ensuring the Mini Quartet Set stood out both online and in-store.