Introducing UIRD

UIRD is an investment fund that believes in companies with an impact on society. To the atract the attention of disruptive startups, UIRD invited us to created a energetic brand that would stand out in a satureted market.

Naming origin

The choice of name came from the customer. The word Uird has a extraterritorial meaning, its origin is from Norse mythology. The name of the first Norne: "Urdr".
According to Norse mythology, Urd is the goddess of the past. It was represented alongside the other skuld (future) and Verdandi (present) usually as the figure of a woman or of a mythical being who lived in Uroarbrunnr responsible along with her sisters for deciding the fate of humans.
Past, present and future should not be seen in a way individual, but interconnected as a network.
Translating the UIRD's vision of seeing the world. Since urðr is nothing more than the sum of our acts, choices and past events that determined the shape of our present, this present that in turn will determine our future, thus manifesting the idea of ​​destiny as a flow continuous. Extending its meaning in Old English we come to verb "weorthan", with meaning "to come to be", in an unfolding resulted in "wyrd" that simplifying the spelling to Portuguese: UIRD.

Archetype

Psychologist Carl G. Jung used the concept of archetype in his theory of the human psyche. Archetypes reside in the collective unconscious of people around the world. We use these archetypes to bring your associations to the brand concept.

The wise man

"The truth will set you free."

This is its motto, which expresses constant motivation and interest in knowledge, the pillars that support the relationship with the client are transparency and information.
We are experts. We speak B2B.
It is up to the company owner to make the decision – logical – based on the information at their disposal. And in this process we make him feel expert on the subject. Assuming the role of knowledgeable customers in the market, more desiring and demanding than ever.

Values of brand

Past, present, and future do not must be viewed individual but interconnected like a network. Translating the UIRD vision of seeing the world.

Results

The visual identity was approved in the first proposal with the client. Thanks to the consistent briefing and the confidence given. With a 30-day development, the client received his visual identity and can now use the arts and layouts to communicate his brand.