Visuals & Packaging for Midnight Paloma Fresh Mint Holiday Duo

Designed and art-directed the packaging for this seasonal bundle, ensuring a seamless blend of brand storytelling, functionality, and aesthetic appeal for the Fresh Mint Body Lotion & Body Scrub Duo.

This project came with a unique challenge: both products come in glass bottles, making eCommerce shipping a key concern to prevent breakage during delivery. Through multiple prototypes and testing phases, we developed a stunning, eye-catching packaging solution that not only protects the products but also highlights key brand features and enhances the unboxing experience.

Thoughtful Colour & Sensory Appeal

The colour palette was carefully chosen to evoke freshness and indulgence, enhancing the self-care experience. The design balances aesthetic appeal with functionality, ensuring the brand identity shines through.

Marketing & Social Media Visuals

To support the launch, I created:
✔ Social media visuals to generate buzz and engage the audience.
✔ Edited product photos for the marketing and sales teams, ensuring a cohesive look across platforms.

This seasonal campaign not only enhanced brand visibility but also elevated the customer experience by blending aesthetic design with practical packaging solutions.