Staples Social Media Video Project

Produced a motion graphics for Staples , optimized for social media engagement. Designed and animated using Adobe After Effects, and meticulously adapted the video to various aspect ratios: vertical, horizontal, and ultra-wide. Created tailored cover images for LinkedIn, Facebook feed, and Instagram Reels, ensuring consistent brand identity and maximizing visual appeal across all digital platforms.

Process for Staples Social Media Video

Step 1 - Project Briefing: Understand the project goals, target audience, and key messages.
Step 2 - Requirements: Gather specifications for the video formats needed, including vertical, horizontal, and super wide, as well as cover images for LinkedIn, Facebook, and Instagram Reels.
Step 3 - Research: Analyze Staples's brand guidelines and previous social media content to align with their visual style and tone. Additionally, review the provided deck to ensure the key information and visuals are accurately represented in the video.
Step 4 - Motion Graphics: Design and animate the motion graphics using Adobe After Effects. Focus on creating engaging visuals that capture attention and convey the campaign’s message effectively.
Step 5 - Video Adaptation: Adjust the animation to fit different aspect ratios (vertical, horizontal, super wide) to ensure optimal display across various social media platforms.
Step 6 - Custom Covers: Design eye-catching cover images tailored for LinkedIn, Facebook feed, and Instagram Reels, ensuring they complement the video content and adhere to platform specifications.
Step 7 - Feedback: Share the initial drafts with the client for feedback and make necessary revisions to refine the visuals and messaging.
Step 8 - Final Edits: Apply any final adjustments based on client input to ensure the content meets their expectations.
Step 9 - Export: Export the final video in all required formats and sizes.

Website Banners for Staples

Designed responsive website banners for Staples Canada in both English and French. Created two sizes to ensure optimal display across different devices and screen resolutions, enhancing the user experience on Staples' website.